5 Types of Video to Boost Your Business Marketing Strategy

Hey there, friend. Are you looking to up your marketing game with video content, but not sure where to start? There are a ton of different types of videos out there to choose from, each with its own unique benefits. Let's take a look at some of the most popular types of video and what makes each one great. You can watch this video or read about them below.

1. Long-form videos

   These videos are perfect for businesses that want to dive deep into a specific topic or tell their story. Typically longer than traditional marketing videos, long-form videos can last anywhere from 10 minutes up to an hour or more. They're an excellent choice if you want to showcase thought leadership, share insights on industry trends or tell a story that represents your brands ethos. Some examples of long-form videos include - testimonials, short films and visual blogs.

2. Brand videos

   If you want to create an emotional connection with your audience, brand videos are the way to go. These videos showcase your brand's values, culture, and mission. They can be live-action or animated and should be visually compelling and emotionally engaging. With brand videos, you are monetizing on positive association rather than self promotion. A massive benefit is that you can pull other assets from an all encompassing brand video. Things like banner videos, ads and social posts.

3. Advertising videos

   These videos are designed to grab the attention of potential customers and create a desire for your product or service. They should be concise, engaging, and highlight the key features and benefits of your product or service. These videos generally have the highest ROI because they’re created with that metric in mind.

4. Product videos

   If you want to showcase how your product works to solve a particular problem, product videos are the way to go. These videos should be concise and straightforward, and they should showcase the key features and benefits of your product.

5. Social videos

   These short, attention-grabbing videos are perfect for sharing on social media. They can be entertaining, informative, or both, and should be optimized for mobile viewing. We like to refer to good social videos as “scroll stopping”. That means when someone is mindlessly scrolling on their social apps, they stop on your video.

6. Bonus - Live videos

   Use live videos for product launches, Q&A sessions, or behind-the-scenes content. They're an excellent way to engage with your audience in real-time and create a sense of urgency around your content.

There are many different types of video that you can use to take your business to the next level. By using a combination of these videos, you can create a comprehensive marketing strategy that engages your audience and drives results. So go ahead and experiment with different types of video to see what works best for your business!