The 6 Steps To Creating The ULTIMATE Brand Video
Taken from Benriach’s Brand Video
Creating a brand video can be an incredibly effective way to showcase your company's values, products, and services to your audience. However, it can be overwhelming to know where to start or how to create a high-quality video that truly represents your brand. Fortunately, in this blog, we'll break it down into 6 simples steps.
Step 1: Define Your Goals and Audience
Before creating a brand video, it's essential to understand your goals and target audience. What do you want your video to achieve? Are you looking to increase brand awareness, generate leads, or showcase a new product? Who is your target audience, and what are their interests and pain points?
Step 2: Develop Your Concept
Once you've defined your goals and audience, it's time to develop a concept for your brand video. This involves brainstorming ideas and determining what message you want to convey to your audience. A production team, like VATIV’s, can assist you with developing a creative concept that aligns with your brand's values and resonates with your target audience.
Step 3: Script Writing and Storyboarding
After defining the concept, it's time to develop a script and storyboard for your brand video. This stage involves writing a script that delivers your message effectively and visually represents your brand. A storyboard will help you visualize how the video will flow and what visuals will be included in each scene.
Step 4: Production
Once the script and storyboard are finalized, it's time to move on to production. This is the stage where the actual filming takes place. It involves setting up the location, lighting, sound equipment, camera equipment, and props. The actors or spokesperson are also brought in, and the filming begins. Production can take anywhere from a few hours to a few days.
Step 5: Post Production
Once the filming is complete, the post-production phase begins. This involves editing the footage, adding any necessary special effects or animation, and enhancing the audio quality. This is where your brand video will be brought to life. There will be multiple rounds of revisions to ensure it aligns with your brand's vision.
Step 6: Distribution and Promotion
After post-production is complete, it's time to distribute and promote your brand video. This can be done through various channels, including social media, email marketing, and website integration. A common practice is to promote your video through paid advertising campaigns to increase its reach and engagement.
In conclusion, creating a brand video is a simple and effective way to showcase your company's values, products, and services to your audience. By defining your goals and audience, developing a concept, scripting and storyboarding, producing the video, and distributing and promoting it, you can create a high-quality brand video that resonates with your target audience. Contact our team at VATIV today to learn how we can assist you in creating a stunning brand video.